Social community Commonstock goals to harness retail investor vitality and confirm ‘YOLO’ trades



David McDonough, founder and CEO of Commonstock


A brand new social community is betting that enthusiastic retail merchants are right here to remain and that they need extra transparency than what’s provided on Reddit. 

Commonstock is a social media platform for speaking about trades and monetary markets. It includes a Twitter-like information feed, with customers rating and commenting on funding methods. However not like Reddit’s fashionable WallStreetBets discussion board, it is not nameless. Merchants to hyperlink to brokerage accounts with a purpose to confirm the investments they submit about are actual.

“The flexibility for anyone to show they personal Tesla or Peloton by share, and present their pores and skin within the sport, weeds out plenty of the grifters who may say they’d a 1,000% return,” Commonstock’s CEO and founder David McDonough informed CNBC in an interview. “There is no mendacity about it — you possibly can see any person’s efficiency in actual time.” 

The San Francisco-based start-up introduced a $25 million Collection A funding spherical on Tuesday, led by Coatue together with QED, Floodgate, Upside Ventures and others. It didn’t disclose a valuation. Hedge fund managers Invoice Ackman, Dan Loeb and Stanley Druckenmiller are additionally amongst Commonstock’s early, strategic buyers. 

The corporate makes use of software program often called an API to let merchants hyperlink to Constancy, Robinhood, E-Commerce and different brokerage accounts. Profiles characteristic a consumer’s inventory picks and efficiency. As an alternative of complete followers, the feed exhibits the mixture greenback quantity of individuals following somebody. 

The platform officially launched in August 2020, a couple of months earlier than the inventory market went viral. In late January 2021, a bunch of retail merchants banded together on social media to purchase GameStop and inflict ache on the hedge funds betting towards it. McDonough, who left Google in 2017 to begin Commonstock, stated there was a direct consumer increase from the meme-stock saga. The shopper base was doubling month over month with out advertising, he stated.

The Roaring Kitty impact

GameStop apart, the previous few years have introduced a renaissance in retail inventory buying and selling. An estimated 10 million new merchants entered the market this yr alone, on tempo with final yr’s report, in keeping with JMP Securities. The ubiquity of zero-commissions, fractional trades and the supply of stimulus checks, mixed with individuals on the lookout for new leisure throughout the pandemic, have helped gasoline new curiosity in investing.  

“It sounds counterintuitive, however Roaring Kitty, AMC and GME in all probability did extra to coach a technology of individuals than any of the monetary textbooks and courses earlier than,” McDonough stated. “Investing is now attention-grabbing, and it is a part of the social dialogue.”

A few of that frenzy has already pale, with retail buying and selling quantity down from the height in January. Nonetheless, McDonough stated the platform is seeing elevated ranges of engagement and “stickiness.” Commonstock customers who might have been lured in by the leisure of GameStop have stored their cash within the markets, in keeping with McDonough. For probably the most half, he stated youthful merchants usually are not inserting “YOLO” or “you solely dwell as soon as” bets. Their investments are inclined to comply with Constancy fund supervisor Peter Lynch’s adage of “put money into what you realize.”

That is typically web tradition and meme shares, or model names like Peloton or Nike, and Tesla.

“They know that when Elon Musk tweets, it is going to drive plenty of consideration to Tesla, or they love their Peloton bike in order that they’ll purchase a share of Peloton — when you’ve gotten 10 million extra individuals doing that, it creates a brand new buying energy out there that may transfer costs,” McDonough stated. 

Commonstock’s social media interface


Frank Rotman, co-founder and associate at QED Traders, was one in every of Commonstock’s early backers. Having an “all sign, no noise” social media outlet led them to double down within the Collection A, he stated.

“On Reddit, everyone seems to be keen to boost their hand and present you what to commerce, however you do not know who these individuals are and why they’re providing you with the knowledge they’re,” Rotman stated. “It is devolved into high-fiving one another and memes, and it is not about shares or the businesses themselves.”

Commonstock hasn’t began monetizing but. McDonough stated he plans to comply with Fb, Twitter, Snapchat’s playbook of rising the community and consumer engagement, and earning money down the highway.

Finally, McDonough stated Commonstock would think about a subscription service, superior options, and aggregating and anonymizing information. However he stated they’d by no means promote information to hedge funds, or different third events, and as an alternative plan to supply that information as a useful resource to retail merchants. 




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