U.S. FDA authorizes new e-cigarette merchandise from BAT unit By Reuters

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© Reuters. FILE PHOTO: Signage is seen exterior of the Meals and Drug Administration (FDA) headquarters in White Oak, Maryland, U.S., August 29, 2020. REUTERS/Andrew Kelly/File Photograph

(Reuters) -The U.S. Meals and Drug Administration on Tuesday approved the advertising of some new e-cigarette merchandise by R.J. Reynolds Vapor Co, a unit of British American Tobacco (NYSE:) Plc, permitting the merchandise to be legally offered in the US.

Nevertheless, the company denied advertising authorization for sure flavored merchandise submitted underneath R.J.’s Vuse Solo model.

In September, the regulator delayed its determination on whether or not Juul and different main producers, together with British American Tobacco, can promote their merchandise in the US, because it weighs the general public well being impression of the merchandise.

E-cigarettes vaporize a nicotine-laced liquid, and their use amongst kids and youths has been a rising public well being concern.

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