This Week in Apps: Apple’s iPhone occasion, App Annie hit with securities fraud, OpenSea goes cell – TechCrunch



Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the most recent in cell OS information, cell purposes and the general app financial system.

The app trade continues to develop, with a record 218 billion downloads and $143 billion in international shopper spend in 2020. Shoppers final yr additionally spent 3.5 trillion minutes utilizing apps on Android gadgets alone. And within the U.S., app utilization surged forward of the time spent watching stay TV. At present, the common American watches 3.7 hours of stay TV per day, however now spends 4 hours per day on their cell gadgets.

Apps aren’t only a technique to move idle hours — they’re additionally an enormous enterprise. In 2019, mobile-first corporations had a combined $544 billion valuation, 6.5x greater than these with out a cell focus. In 2020, traders poured $73 billion in capital into cell corporations — a determine that’s up 27% year-over-year.

This Week in Apps provides a technique to sustain with this fast-moving trade in a single place, with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and strategies about new apps and video games to attempt, too.

Would you like This Week in Apps in your inbox each Saturday? Enroll right here:

Apple Occasion wrap-up

It’s official, new iPhones are right here. However everyone seems to be speaking concerning the iPad mini as a substitute.

(Picture by Brooks Kraft/Apple Inc.)

Apple this week introduced its up to date iPhone 13 lineup, which incorporates iPhone 13 in pretty new shades, an iPhone mini, and the extra highly effective iPhone 13 Pro and Pro Max. Shoppers could care most concerning the battery life enhancements — 1.5 hours longer on iPhone 13 mini and iPhone 13 Professional; 2.5 hours extra on iPhone 13 and Professional Max, in contrast with their respective iPhone 12 fashions. Cameras got a decent upgrade, powered by the A15 Bionic, which permits additions like “Cinematic Mode” (a mode that lets you change focus between topics). Plus, Professional fashions can do macro images and now embody assist for ProRes video recording at 1080p 30 fps with the 128GB storage possibility and as much as 4K 30 fps with 256GB, 512GB and 1TB storage choices. (Sure, there’s a 1TB iPhone now, and no extra 64GB fashions. Hooray!)

Picture Credit: Apple

The larger information by way of {hardware}, nonetheless, was the iPad mini ($499+), aka the BIG iPhone, which obtained a major replace. The brand new machine has an 8.3-inch show, entrance and rear-facing 12-megapixel cameras, 80% quicker efficiency with the A15 Bionic, 40% quicker CPU, assist for 5G, and it provides a USB-C port and a relocated Contact ID that’s now on the highest button. It additionally now helps Middle Stage and Apple Pencil (2nd era.) It’s additionally out there in new finishes: area grey, pink, purple and starlight.

Apple famous there are greater than 1 million apps designed particularly for iPad gadgets. The complete App Retailer has 2.22 million or extra, based on varied estimates. A preferred and reasonably priced iPad mini may encourage extra improvement past the iPhone.

Different announcements included a brand new commonplace iPad with spec bumps, a brand new Apple Watch Sequence 7 with a barely greater display screen and fall detection for cyclists, an up to date Health+ with Pilates and meditation, and a nifty MagSafe Pockets that may observe the placement the place it was separated out of your iPhone.

Apple sherlocks Watch keyboard apps

Picture Credit: FlickType

Annoyed iOS developer Kosta Eleftheriou, who’s already engaging in a legal battle with Apple over cash misplaced to App Retailer scams and different issues, couldn’t hold back his frustration when he noticed Apple announce its new Apple Watch Sequence 7 would now sport a familiar-looking keyboard. Eleftheriou’s personal FlickType keyboard app for Apple Watch was repeatedly rejected from the App Retailer for months on finish, inflicting a prolonged delay in getting his app to market. The developer additionally claims to have had conversations with Apple execs about his keyboard app, which he says was as soon as even thought-about an acquisition goal.

Apple’s place on the matter is that it needed to take away Eleftheriou’s app as a consequence of tips it had on the time prohibiting keyboard extensions, which the corporate had on the books as a consequence of what it believed would provide a poor shopper expertise on earlier variations of Apple Watch, which had a smaller display screen. These tips had been later dropped as soon as Apple discovered of the app’s accessibility capabilities, which allowed the app to be printed.

One query — which must both be labored out by the invention course of in court docket or by some form of congressional investigation — is how lengthy Apple had a Watch keyboard design on its product roadmap? Was Apple rejecting a third-party Watch keyboard app (and others prefer it, to be clear) over this purported “poor expertise” at a time when Apple was actively designing its personal keyboard UI? And the way may there be a company firewall in place between App Retailer evaluate exercise and the corporate’s personal plans, if Apple was contemplating an acquisition of FlickType on the time, because the lawsuit alleges?

Eleftheriou has a tough path forward of him going up in opposition to Apple’s authorized staff, however he’s extra motivated than ever now. “See you in court docket, @Apple” he tweeted after the Watch reveal.

App Annie charged with securities fraud

The U.S. Securities and Trade Fee (SEC) charged App Annie, in addition to its co-founder and former CEO and Chairman Bertrand Schmitt, with securities fraud. App Annie and Schmitt have agreed to pay over $10 million to settle the fraud fees that are associated to “misleading practices and making materials misrepresentations about how App Annie’s different knowledge was derived,” the SEC stated. The fees must do with how App Annie used non-aggregated and non-anonymized knowledge to change its model-generated estimates to be extra correct, whereas telling buying and selling companies that protections had been in place in opposition to the misuse of confidential knowledge. (Extra particulars and the complete grievance will be learn here on TechCrunch.)

In response to the bombshell information, one competitor has spoken up. Apptopia co-founder and CEO Jonathan Kay wrote about how his agency took the time to construct the corporate and knowledge estimates “the proper approach,” which is why a few of its estimates previously hadn’t been correct. (It wasn’t dishonest the system.) This proved to be the higher technique. “We didn’t take shortcuts to spur breakneck scale; oftentimes founders really feel the strain to take action to satisfy unrealistic Board, VC or Market expectations. We haven’t and we don’t,” he stated.

In the meantime, Appfigures shared an analogous sentiment, including they had been upset to listen to the information and hoped the actions didn’t erode belief within the trade. “Strict privateness has been one in all our founding rules and has served our customers and us properly for 12 years. We consider the belief of our customers is our most beneficial asset,” their statement read.

Platforms: Apple

  • The Epic Video games/Apple lawsuit will drag on. After final week’s ruling, which can now enable builders so as to add to iOS apps hyperlinks to their web site and different methods to pay, Epic said it would appeal. The Fortnite maker wished Apple to be dubbed a monopolist, which might drive iOS to be opened as much as different app shops, like its personal, or a minimum of enable side-loading. However the decide stated Apple’s success was “not unlawful.”
  • Builders had been invited to submit their iOS 15, iPadOS 15, tvOS 15 and watchOS 8 apps to the App Retailer, forward of the public launch on Monday.
  • Apple launched new advertising and marketing tools for app builders. Builders can now create customized advertising and marketing property, together with banners and pictures, to advertise apps throughout social media and elsewhere. To get began, you choose an app and a template, then customise the design and add current messages. The property might be instantly out there in the proper sizes and will be shared with quick hyperlinks or codes that direct customers to the App Retailer product web page.

Picture Credit: Apple

Android Updates

  • A leaked document factors towards an Android 12 launch date of October 4th. The doc informs OEM companions when to cease approving builds for prior variations of Android.
  • In the meantime, Samsung released an Android 12 beta to Galaxy S21 house owners. The beta is for Samsung’s One UI 4, its model of Android, and arrives on September 14 — the identical day Apple introduced the iPhone 13.
  • Google announced it could port a privacy-focused function from Android 11 to older telephones working Android 6 and better. The function robotically restricts apps’ permissions to delicate cellphone options, just like the storage or digital camera, if the app hasn’t been used for a number of months.
  • Google delivered the primary 5 steady Jetpack Put on OS libraries (put on, wear-input, wear-ongoing, wear-phone-interactions and wear-remote-interaction), to assist builders construct high-quality Put on OS apps. The corporate not too long ago up to date the Android Jetpack Wear OS libraries as properly.
  • Google invited users to join its Pixel Superfans group, which was beforehand saved beneath wraps. The pilot program gives insider entry and a VIP expertise, together with entry to a non-public Fb Group, and perks like personal Q&As and occasions, alternatives to share concepts with the Google staff, limited-edition swag and extra to come back.

Augmented Actuality

Picture Credit: Snap

  • Snapchat launched a new global portal Lens in partnership with Sotheby’s and the Property of Christo. The Lens, “The Final Christo: Unique Works for The Arc de Triomphe,” overlays Snap’s AR onto Christo’s work to offer viewers a completely new expertise of the installation. The expertise can even come to Snap’s fundamental Digital camera and the Snap Map early subsequent week.


MassMutual will have to pay a $4 million fine as part of a settlement with Massachusetts regulators involving the conduct of former worker Keith Gill, additionally a web-based dealer who goes by “Roaring Kitty.” Gill was closely concerned with the GameStop meme-stock drama from earlier this yr. The inventory was a favourite with day merchants on Reddit’s WallStreetBets message board. Buying and selling app Robinhood had restricted the buying and selling of this and different meme shares, resulting in a congressional investigation.


Picture Credit: Twitter

  • Twitter Tremendous Follows have only generated round $6,000 within the U.S. within the first two weeks the function has been stay throughout the U.S. and Canada. Canadian in-app income was round $600. Some small portion could also be attributed to Ticketed Area, so true adoption figures could also be even decrease. Fewer than 100 creators within the U.S. have been provided entry to Tremendous Follows, which is impacting these figures. However all iOS customers in these markets are capable of subscribe to the collaborating creators.
  • A Dept. of Homeland Safety report warned regulation enforcement businesses that domestic extremists had used TikTok to recruit individuals to their causes and share tactical steerage within the lead up the January 6 assault on the U.S. Capitol.
  • TikTok blocked content associated to the “devious licks” viral problem which was encouraging college students to create havoc at faculties by stealing issues, together with cleaning soap dispensers, hand sanitizer, COVID check kits, rest room sinks and doorways, classroom tech and extra. Because of this, faculties throughout the U.S. have locked down entry to rest room services.
  • A Fb whistleblower has shared a damning set of inside docs with The Wall Street Journal, together with how Instagram’s personal inside analysis indicated how the app impacted teenage women’ psychological well being over physique picture, main them to have, in some instances greater charges of melancholy, anxiousness and suicidal ideas. Following the information, Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) announced a probe into Fb’s lack of transparency round its inside analysis.
  • As information of Instagram’s influence on teenagers leaked, TikTok added more mental health resources of its personal, together with a “well-being information” in its Security Middle, a primer on consuming problems, expanded search interventions and opt-in viewing screens on doubtlessly triggering searches.
  • LinkedIn announced a $25 million creator fund forward of its plans to check a Clubhouse-style audio function.
  • Snap hired Jacqueline Beauchere, the chief on-line security officer at Microsoft, to be its first-ever international head of platform security. In her function, Beauchere will advise the corporate’s choices on insurance policies, tips, options and instruments centered on security and well-being.


  • The beta model of the Sign for Android app expanded its privacy-focused crypto payments feature first launched in April. The function, MobileCoin, was beforehand solely out there within the U.Ok. It’s now provided in Switzerland, France and Germany. The app noticed a couple of different design tweaks as properly.
  • WhatsApp launched the first test of a public directory for companies inside its app, beginning in São Paulo, Brazil. The function permits customers to search out retailers and companies by a listing within the app, which may then kick off their cell commerce transactions.
  • A report from The Financial Times (non-paywalled abstract here) particulars how the Telegram app has exploded as a hub for cybercriminals who purchase and promote stolen knowledge and hacking instruments. One channel that includes knowledge dumps had greater than 47,000 subscribers earlier than being shut down.
  • Emarketer reports the variety of month-to-month messaging app customers worldwide will rise 6.1%, to three.09 billion, in 2021. It is a deceleration of development from 2020, when the quantity grew practically 14%, however a rise from a pre-pandemic estimate of 5.5% development. By 2024, the agency predicts greater than three-fourths of web customers will use a cell messaging app.

Picture Credit: eMarketer


  • Tinder introduced it’s rolling out video profiles to extra markets throughout Europe, Asia and Latin America. The function was first introduced to a handful of nations earlier this yr, permitting customers to specific themselves utilizing video as a substitute of simply pictures.

Picture Credit: Tinder

Streaming & Leisure

  • Jeffrey Katzenberg’s failed streaming app Quibi settled its lawsuit with interactive video firm Eko, which alleged Quibi had infringed on its patents. Each events have agreed to dismiss their authorized claims, and QBI Holdings LLC, which holds the remaining Quibi property, will switch the mental property and know-how for its “Turnstyle” mobile-video viewing function to Eko.
  • Clubhouse hired a head of Information from NPR, Nina Gregory, to assist it construct out writer relationships. Gregory led NPR’s Arts Desk for the final seven years.
  • Apple introduced new streaming companions for its upcoming iOS 15 SharePlay function that permits for co-watching content material by FaceTime. At WWDC, Apple stated the function would work with video apps Apple TV+, Disney+, HBO Max+, ESPN+ Paramount+, Pluto TV, NBA App, Twitch and TikTok. This week Apple said it was adding STARZ, BET+, TV In all places Apps from ViacomCBS (MTV, Paramount Community, & Comedy Comedy Central), and Chinese language streaming service Youku. On the music facet, it’s including Spotify, TuneIn and SoundCloud, which be a part of Apple Music.
  • Apple’s Shazam app announced it has been used within the iOS Management Middle over 1 billion instances. The corporate beforehand famous it had handed one billion songs being acknowledged each month in June 2021. Each metrics paint an image of the huge traction Apple’s first-party apps can achieve based mostly on their platform benefit.
  • Celeb-to-fan connections app Cameo provides a brand new function, Cameo Calls, that goals to digitize the fan “meet-and-greet” expertise. At launch, followers can now join with over 500 celebs for one-on-one, face-to-face calls by shopping for a ticket from their cellphone. The expertise units the pricing, which averages as much as $31 minutes per name.


Picture Credit: Sensor Tower

  • U.S. cell on line casino sport spending grew by 16.4% to $4.8 billion over the past 12 months, based on a brand new Sensor Tower report. The No. 1 title from September 1, 2020 to August 31, 2021 was Coin Grasp from Moon Lively, which generated $650.5 million. This was adopted by Bingo Blitz from Playtika, then Slotomania from Playtika.
  • Zynga introduced ReVamp, the primary “social deception” gaming title on Snapchat. The vampire-themed, multiplayer sport is a spin on “Amongst Us,” as gamers work to unveil the imposter. The sport takes place inside an previous mansion the place gamers have to finish renovation duties, whereas the vampire gamers should keep away from suspicion.


Picture Credit: Google

Well being & Health

  • The FTC warned health apps, like these monitoring health or menstrual cycles, to inform shoppers impacted by knowledge breaches. The Fee voted 3-2 to make clear that well being apps had been included within the company’s 2009 Well being Breach Notification Rule, which required distributors to inform prospects of information breaches.


  • Downloads of prime Journey apps within the U.S. reached 61.4 million on Apple’s App Retailer and 23.8 million on Google Play in Q2 2021, based on a brand new report by Sensor Tower. This represented the very best variety of quarterly downloads for the reason that outbreak of COVID-19.

Picture Credit: Sensor Tower

Authorities & Coverage

  • Russia was considering fining Google and Apple over their internet hosting of a tactical voting app from opposition chief Alexei Navalny, but the “Smart Voting” app was removed by both stores. The businesses had beforehand been warned to take away the app over claims of “election interference.” Apple’s upcoming iCloud Non-public Relay privateness function also won’t be available in Russia, a assist doc not too long ago famous in an replace.
  • Eire’s Knowledge Safety Fee (DPC) said it has opened two investigations into the video-sharing platform TikTok. The primary covers how TikTok handles youngsters’s knowledge and whether or not it complies with Europe’s Normal Knowledge Safety Regulation. The DPC can even look at TikTok’s transfers of non-public knowledge to China.
  • South Korea fined Google $177 million for blocking Android customization by machine makers, saying this was an abuse of its dominant place available in the market.
  • Chinese language police are utilizing a brand new fraud prevention app put in on greater than 200 million cell phones to determine and query individuals who have browsed international monetary information websites, The FT reported. The police claimed they had been working to fight the surge in fraud usually carried out by international companies managed by Chinese language and Taiwanese.
  • Tencent and Alibaba stated they’ll open up their apps to competitors, following a gathering with the Ministry of Trade and Info Expertise (MIIT) final week. For eight years, the 2 corporations have break up China’s web in two, The FT reported, replicating one another’s companies and even blocking the posting of hyperlinks in one another’s apps. That may now change within the weeks forward.

Safety & Privateness

Picture Credit: Bryce Durbin / TechCrunch

  • Apple patched a zero-day flaw that was impacting its prime gadgets, together with iPhone, iPad, Mac and Watches. Citizen Lab found the vulnerability and was credited with the discover. The iMessage flaw was actively exploited by Pegasus, a spyware and adware app developed by the Israeli firm NSO Group, which provides authorities prospects full entry to a goal machine, together with knowledge, pictures, messages and placement. The vulnerability was used to hack the iPhones belonging to a minimum of one Bahraini activist.
  • A new Android app, Nahoft, permits Iranians to talk freely by turning as much as 1,000 characters of Farsi textual content right into a jumble of random phrases. The textual content can then be despatched to anybody over different messaging apps, however the recipient has to make use of Nahoft on their very own machine to learn it. 
  • Apple reportedly threatened to take away Fb from the App Retailer over human trafficking issues following a 2019 BBC report concerning the matter, The WSJ reported.
  • An untethered iOS 14.5.1 jailbreak was demoed engaged on the iPhone 12 Professional Max, within the days forward of the iOS 15 launch.

Picture Credit: SmartNews

? Tokyo-based information aggregator SmartNews raised $230 million in Sequence F funding, valuing its enterprise at $2 billion. The funding included U.S. traders Princeville Capital and Woodline Companions, in addition to JIC Enterprise Progress Investments, Inexperienced Co-Make investments Funding and Yamauchi-No.10 Household Workplace in Japan.

? Venice, California-based Elodie Video games raised $32.5 million for its cross-play, co-op video games that run on PCs, consoles and cell gadgets. The spherical was led by Galaxy Interactive and Andreessen Horowitz (a16z). The corporate, based by cell gaming vets Christina Norman and David Banks, two veterans of Riot Video games, had beforehand raised $5 million in 2020.

? Livestream buying platform Whatnot, which focuses on collectibles like Pokémon playing cards and Funko Pops, confirmed the shut of its $150 million Series C, valuing its enterprise at $1.5 billion. Returning traders a16z and Y Combinator’s Continuity Fund joined new investor CapitalG (Google Capital) within the spherical. The Information beforehand reported the fundraise.

? Bangalore-based Byju’s acquired California-headquartered coding platform Tynker for $200 million. The platform, which is accessible throughout platforms, together with cell, counts BBC Studying, Google, Microsoft, Mattel and NASA amongst its companions.

? San Francisco-based fantasy sports activities startup Sleeper is now valued at $400 million after raising $40 million in a spherical led by Andreessen Horowitz. The corporate has over 3 million customers, most of whom are aged between 18 and 35. It has expanded into esports through the pandemic, after initially specializing in the NFL and the NBA.

? India-based networking app Apna, which helps blue-collar employees upskill and discover jobs, raised a $100 million Sequence C led by Tiger World. The spherical values the enterprise at $1.1 billion and makes the corporate India’s youngest unicorn.

? Chat app Discord raised $500 million in a brand new spherical of funding led by Dragoneer Funding Group, valuing the enterprise at $15 billion — greater than double the valuation it was given at its final spherical of funding in 2020. The platform, which is especially well-liked with avid gamers, has over 150 million month-to-month energetic customers.

? India’s Cell Premier League (MPL) raised $150 million in a spherical of funding led by Legatum Capital, valuing its enterprise at $2.3 billion. The three-year-old firm connects sport publishers with gamers on its app platform, permitting customers to entry a spread of free gaming titles.

? Streetwear resale platform Grailed raised $60 million in Sequence B funding in a spherical led by competitor Goat Group, which additionally included Gucci CEO Marco Bizzarri, Groupe Artémis, Thrive Capital and Index Ventures. The corporate had 7 million customers and three million listings on the time of the deal, however solely 20% of customers are feminine.

? Indonesian funding app for retailer traders Pluang announced $55 million in new funding led by Sq. Peg, with participation from SIG, UOB Enterprise Administration, Go-Ventures and Openspace Ventures. The app has 3 million customers.

? Indian funding app Groww is in superior talks to raise $250 million in new funding in a spherical that will worth the enterprise at $3 billion. Deal phrases should change. Tiger World, Coatue and TCV have held conversations to steer or co-lead the spherical. The app is on observe for round $35 million in ARR.

OpenSea: NFT Market

Picture Credit: OpeaSea on App Retailer

Amid an insider buying and selling controversy, by which OpenSea’s Chief Product Officer Nate Chastain was caught buying NFT artwork shortly earlier than they hit the location’s entrance web page, then fired, the NFT market firm launched its first cell app. The app, which is accessible as of Thursday on each the iOS App Retailer and Google Play, actually arrives at a questionable time — why not look ahead to the mud to choose the scandal, earlier than transferring ahead with a cell expertise, sans CPO?

In any occasion, the brand new app permits customers to attach their present profile, then search, filter, uncover and save favourite NFTs, in addition to view collections and merchandise stats. The app can even hyperlink to weblog posts about OpenSea developments and the NFT ecosystem as an entire. And it’ll hyperlink to unique releases. What you possibly can’t do with OpenSea’s app, a minimum of not but, is definitely buy NFTs.

Castlevania: Grimoire of Souls

Picture Credit: Konami

The newest reboot of the traditional title is an Apple Arcade unique. Launched on Friday, September 17, Castlevania: Grimoire of Souls provides a brand new tackle the favored side-scrolling motion sport — however one which’s free from in-app purchases or advertisements. The sport options character designs and music from collection creators Ayami Kojima and Michiru Yamane, and can see gamers embark on a brand new journey the place they “hack, slash, whip and blast their approach by Dracula’s military utilizing quite a lot of assaults, weapons, and distinctive character strikes.” Characters out there to play embody Alucard, Simon Belmont, Charlotte, Shanoa and Maria, with extra to come back. An Apple Arcade subscription is $4.99 per thirty days or will be bought with an Apple One subscription plan.




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