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Ben Platt stars in “Expensive Evan Hansen.”
Common
Universal’s “Expensive Evan Hansen” did not lure in even essentially the most ardent followers of the Broadway musical, hauling in an estimated $7.5 million throughout its home opening weekend.
Marred by negative reviews, the movie fell in need of expectations, which predicted the difference would absorb $10 million in ticket gross sales over the course of Friday, Saturday and Sunday.
“It is an unlucky misfire for a movie that merely did not join with audiences exterior essentially the most devoted followers of the stage play,” mentioned Shawn Robbins, chief analyst at Boxoffice.com. “Musicals are hit or miss on a industrial degree with regards to movement footage, and this film’s efficiency, particularly, might give us additional perception into what sort of escapism moviegoers are and are not searching for within the quick future as they arrive again to cinemas.”
With diminishing returns seemingly over the following few weeks, “Expensive Evan Hansen” will battle to recoup its $28 million manufacturing finances and extra advertising and marketing spend.
This will likely be a modest loss in comparison with Common’s final musical movie “Cats,” which opened to just $6.5 million in late 2019 and finally misplaced the studio a big chunk of its $100 million finances.
Warner Bros.’ “In The Heights” additionally had a tough time attracting audiences when it debuted in June, garnering solely $11.5 million over its opening weekend and slightly below $45 million for its whole run regardless of rave critiques.
To make sure, the difference of Lin-Manuel Miranda’s Tony Award-winning Broadway present was additionally launched on HBO Max on the identical time it was out there in theaters, seemingly contributing to its lackluster field workplace.
Disclosure: Comcast is the guardian firm of NBCUniversal and CNBC. NBCUniversal distributed “Expensive Evan Hansen.”
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