Not possible Meals to launch meatless pork in U.S., Hong Kong and Singapore

Not possible Meals’ newest meatless product is ready to hit tables from Thursday: plant-based pork that claims to be tastier and more healthy than the actual deal.

The bottom pork product will first be obtainable in eating places within the U.S., Hong Kong and Singapore, with additional plans for retail enlargement in these markets within the coming months. It marks the California-based firm’s third business launch after floor beef and hen nuggets because it seeks to solidify its place within the rising plant-based protein house.

Talking in a first-on interview forward of the launch, Not possible Meals’ president Dennis Woodside informed CNBC’s “Squawk Box Asia” that the pork different may beat the actual deal in each style and dietary worth.

“Pig usually is not thought to be a wholesome product, however right here you’ve got a substitute that tastes simply pretty much as good however is definitely higher for you,” he stated.

Based on the corporate, the product — which is made primarily from soy — supplies the identical quantity of protein as its conventional meat counterpart, however with no ldl cholesterol, one-third much less saturated fats, and much fewer energy.

Meantime, in a latest blind style check carried out by Not possible Meals, it discovered that almost all (54%) of Hong Kong customers stated they most well-liked the meatless pork product.

“We’re not going to launch a product except it is really higher than the animal analog — each when it comes to style, which that information proves, and when it comes to dietary worth,” stated Woodside.

Not possible’s meatless pork debuts at New York’s Momofuku Ssam Bar this Thursday, Sept. 23. It is going to then be obtainable in Hong Kong from Oct. 4 and Singapore later this 12 months. Taking part eating places embrace U.S. chain Ruby Tuesday, Tim Ho Wan and Hong Kong’s Beef & Liberty.

Woodside stated it could be all the way down to particular person eating places to find out their pricing, including that Not possible merchandise are usually “across the identical worth in a restaurant as animal meat — generally just a little bit greater.”

The launch comes amid a rising urge for food for different protein as customers and firms alike turn into extra conscious of the environmental affect of conventional animal agriculture. It’s estimated that the trade is responsible for 14.5% of the world’s greenhouse fuel emissions.

Not possible Meals, for its half, claims its pork product makes use of 81%-85% much less water, 66%-82% much less land, and produces 73%-77% much less greenhouse fuel emissions than common pork manufacturing.