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Microsoft chief govt officer Satya Nadella talks at a Microsoft information convention October 26, 2016. in New York.
Don Emmert | AFP | Getty Photographs
Microsoft’s failed try to take over TikTok’s U.S. operation final yr was “the strangest factor I’ve ever kind of labored on,” CEO Satya Nadella mentioned on Monday.
In August of final yr, TikTok was in talks to promote its U.S. operations as a result of the Trump administration threatened to ban the app except mother or father firm ByteDance discovered a U.S. purchaser for it.
At one level, Microsoft was one of many potential acquirers, nevertheless it backed out in September 2020, when Oracle was chosen to provide cloud servers for the app.
“To start with, you have to bear in mind, TikTok got here to us, we did not go to TikTok,” Nadella mentioned on the Code Convention in Beverly Hills, California. “TikTok was caught in between quite a lot of points that they have been having throughout two capitals, they usually wished to accomplice.”
TikTok initially wished a cloud supplier that might additionally provide safety companies, Nadella mentioned.
“However I used to be fairly intrigued,” he mentioned. “And as an instance it is an excellent property, clearly.”
TikTok’s U.S. operations by no means bought offered. In June, President Joe Biden signed an govt order revoking the Trump administration order to ban the app.
Nadella mentioned the U.S. authorities appeared to finally lose curiosity in pushing the transaction.
“President Trump, I feel he had kind of a selected perspective on what he was making an attempt to get accomplished there,” Nadella mentioned. “Then I simply dropped off. It was fascinating. There was a time frame that I felt that the USG had some explicit set of necessities, after which they only disappeared.”
Nadella mentioned Microsoft was well-positioned to buy or accomplice with TikTok, which reported earlier this week that it has a billion month-to-month customers around the globe.
He mentioned that Microsoft has the cloud platform, the safety expertise and “the engineers to have the ability to take over a code base.”
Moreover, Microsoft’s capability to reasonable content material and preserve youngsters protected on social media was additionally a draw for TikTok’s mother or father firm.
“You higher know one thing about working social media, which we all know with both via Xbox Reside or LinkedIn,” Nadella mentioned.
Nadella declined to say if he nonetheless wished to purchase the app, indicating that he is “pleased with what I’ve.” However he admitted that the deal appealed to Microsoft due to TikTok’s technical design.
“It is an fascinating product,” Nadella mentioned.
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