TikTok says 1 billion individuals use the app every month

TikTok revealed Monday it has 1 billion energetic international customers, indicating regular progress of the short-form video app.

TikTok, which is privately held and owned by the Chinese language firm Bytedance, has reported a surge in customers over the previous few years, with a considerable amount of its U.S. viewers becoming a member of amid the Covid-19 pandemic.

TikTok stated it had about 55 million international customers by Jan. 2018. That quantity grew to greater than 271 million by Dec. 2018 and 507 million by Dec. 2019. The corporate reported nearly 700 million monthly active users final summer time.

Compared, Facebook stated within the second quarter it had 3.51 billion month-to-month customers throughout its household of apps, up from 3.45 billion within the first quarter.

Nonetheless, the corporate launched some of the profitable short-form video apps, with lots of its giant tech rivals racing to recreate their very own variations. Facebook launched its TikTok clone, Instagram Reels, broadly final August. Snap introduced the same function referred to as Highlight final 12 months. Google‘s YouTube launched its competitor, Shorts, final September.

TikTok managed to develop regardless of a rocky 12 months. The corporate confronted a slew of setbacks, together with a doable U.S. ban after the previous Trump administration deemed its information storage and safety a nationwide safety danger.

TikTok was to be bought to an American firm if it needed to maintain working extensively, with Oracle later being named as its “trusted technology provider.”

Nevertheless, President Joe Biden’s ascension to the White Home allowed the corporate to proceed working as usually. In February, The Wall Street Journal reported that the Oracle deal had been “shelved indefinitely.” Biden this summer time additionally signed an executive order that units standards for the federal government to judge the danger of apps related to overseas adversaries

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