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Ritika Mirchandani believes in serving couture at its greatest. As she evolves with the altering occasions, Analita Seth finds out extra about her journey to this point.
Vogue is about intricately weaving a dream that not solely serves you with the luxurious of fashion but in addition the consolation that comes with it. Giving her up to date tackle conventional couture, designer Ritika Mirchandani has given ethnic put on a contact of contemporary minimalism whereas retaining the sweetness and intricacy of Indian put on alive within the embroidery and silhouettes. As the style world transforms and evolves, we discover out what it takes a luxurious model to outlive and sustain with the ever-changing occasions.
When do you know you needed to be a designer?
As a younger woman, I watched my mom work tirelessly to run a profitable model underneath her title Usha Mirchandani. Her expertise and ambition impressed me to faucet my very own artistic potential.
How was it whenever you simply began out? What have been the setbacks and the way did you overcome them?
After I began 10 years in the past, advertising and marketing relied on promoting in print media and through phrase of mouth. Within the absence of good digital media, it was tough to succeed in out to my goal market in an efficient method. I needed to take part in exhibitions to showcase new collections and we tried to get ourselves featured in vogue magazines and spreads to create visibility in India and worldwide. Quite the opposite, right now with digital advertising and marketing being on the forefront manufacturers have it simpler by way of showcasing their product worldwide. Social Media has served as a plus level right now in offering a wider viewers for retailers and types like us.
As a luxurious model, it’s arduous to be totally sustainable, however what are some methods you attempt to be acutely aware in your collections?
Now we have reworked most of our packaging away from plastic to paper and cloth, together with even our ribbons. Since embroidery and hand beading is a big a part of Indian couture, there’s a presence of plastic in them, which, with product innovation needs to be eased out over the subsequent couple of years. My designs are elegant and splendid but in addition sensible and timeless. RM garments will be blended and matched and worn in several methods in response to the event.
When was the primary time a celeb wore an outfit designed by you?
Karishma Kapoor had worn an ivory lehenga and belted jacket, styled by Isha Amin, which has been our signature silhouette over time. The embroidery on it consisted of our signature geometric paintings. Karisma has all the time had flawless fashion and this was an enormous deal for us at RM.
Which has been your favourite styled look on a celeb?
Throughout Diwali 2020, Deepika Padukone was styled by Shaleena Nathani in our signature ivory sharara and belted peplum kurta. This look revived the spirit of our festive demand throughout the pandemic. Different appears I’ve cherished – Our crimson belted beaded lehenga sari on Madhuri Dixit and our blush pink Sharara set Kiara Advani styled that she wore not too long ago. I’ve additionally cherished our label on Karisma Kapoor but once more.
How do you see the style business evolving put up the pandemic?
I feel the main target can be on sustainability and fewer on quick vogue. The period of influencers is right here and can proceed, as will the affect of digital advertising and marketing. I consider there is likely to be fewer bodily vogue exhibits and the main target largely can be diverted to on-line outreach.
Luxurious collections is likely to be much less frequent and kinds is likely to be extra timeless. The client has grow to be extra discerning and the appears have grow to be extra versatile. At this time’s bride is searching for fewer frills and extra fashion.
What are some modifications you’ve seen in your individual model within the final 2 years?
I’ve seen the sharara develop right into a signature timeless Ritika Mirchandani trademark fashion. Prospects are embracing my belted silhouettes and clear traces. The digital push during the last two years has resulted within the abroad market welcoming my model in markets just like the USA, the UK, and different European & Southeast Asian international locations. I really feel blessed to be amidst all this. Weddings are extra intimate and prospects are liking our fuss-free and versatile silhouettes.
What’s your course of and motivation whereas designing?
My inspiration lies within the evolution of artwork historical past. From cubism to artwork nouveau and Artwork Deco our collections have been impressed by totally different durations in artwork historical past. Our signature geometric paintings has all the time been from one in all these eras. Our autumn-winter 2021 assortment which is but to be launched had been impressed by Artwork Deco – suppose, the vibe of the Roaring 20’s and the Nice Gatsby. Artwork Deco sample is thought for its exact and clear traces, geometric shapes, and patterns that are carried out on the floor or hooked up to a construction, it’s also characterised by wealthy colours, daring geometric shapes, and lavish ornamentation.
How has the rise of social media helped you as a model?
The rise of social media has given my model a robust sense of visible identification all of the whereas connecting me with a wider viewers all through the world. It has opened gates by not limiting to a specific metropolis or nation, however to the whole world.
What can be your recommendation to younger designers attempting to make it within the business?
I’d advise younger designers to present as a lot significance to the enterprise facet of vogue as a lot as they might deal with design. I struggled with that originally and over time I spotted that the significance of a robust construction in enterprise goes a good distance. Moreover, it’s very important to create your individual signature which stands out in a market that’s presently so saturated. Following traits in creating collections is nice however a robust signature fashion defines a model’s identification in a deeper method.
What do you as a model stand for?
Ritika Mirchandani as a model has all the time delivered luxurious with none compromise and I really feel all these celebrities have achieved justice to portraying precisely that. Be it a decked-up white sharara worn by Deepika or a crimson lehenga worn by Madhuri exuberating timeless magnificence; be it a recent make-up look of Kiara or enjoyable & younger look of Ananya or perhaps a subtle sober look of Karishma. All of them painting the essence of Ritika Mirchandani.
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