A take a look at IBM Cloud's missteps, pushed by advertising and marketing errors, duplicated improvement processes, and a sales-driven tradition catering to current purchasers (Tom Krazit/Protocol)

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Tom Krazit / Protocol:

A take a look at IBM Cloud’s missteps, pushed by advertising and marketing errors, duplicated improvement processes, and a sales-driven tradition catering to current purchasers  —  The phrases shocked IBM’s cloud executives in November 2013.  Former CEO Ginni Rometty had simply advised them that Watson, IBM’s doubtful crown jewel …


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