Gaana, India's main music streaming service, has seen low paid sub progress; India's audio streaming market is 38% ad-supported, beneath solely China and Venezuela (Amit Gurbaxani/Billboard)

Gaana, India's main music streaming service, has seen low paid sub progress; India's audio streaming market is 38% ad-supported, beneath solely China and Venezuela (Amit Gurbaxani/Billboard)

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Amit Gurbaxani / Billboard:

Gaana, India’s main music streaming service, has seen low paid sub progress; India’s audio streaming market is 38% ad-supported, beneath solely China and Venezuela  —  Advert-based listening is booming, outpacing subscriptions.  Now streaming service Gaana needs to transform listeners into clients.


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