Homa Video games raises $50M to beef up its hypercasual cellular recreation manufacturing facility

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Recreation writer and developer Homa Games has raised $50 million to speed up its “manufacturing facility” for constructing hypercasual cellular video games.

This Paris-based recreation manufacturing facility has seen a stellar development income since inception, with greater than 500 million installs. The corporate has employed greater than 100 individuals from 20 nationalities within the final 18 months and it has opened 5 workplaces in 4 international locations.

Northzone led the spherical with participation of Singular, King and FuboTV founders as enterprise angels and Spotify founder Daniel Ek’s household workplace.

Again in February, Homa Games raised $15 million, and so it has now raised $65 million to this point. The writer and developer already has greater than 40 apps and video games in its portfolio. The class of hypercasual video games — that are light-weight video games which you could play in a minute — is a scorching one. The corporate is launching two to a few video games a month.

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Since its founding in 2018, Homa Video games began with hypercasual and it has now expanded to informal and board video games. It has launched hits reminiscent of Tower Coloration, Sky Curler, and Nerf: Epic Pranks. The latter recreation was the corporate’s first licensed recreation in collaboration with Hasbro. The most important video games in the meanwhile are Kaiju Run, Get Fortunate, FarmLand, and Craft Island.

“There may be lots of competitors in gaming basically however this business is just not a ‘winner takes all,’” mentioned CEO Daniel Nathan in an e-mail to GamesBeat. “We don’t give attention to hypercasual as such, we give attention to constructing a tech platform on prime of recreation engines to grasp market intelligence, characteristic A/B testing with out code and big distribution. We now have launched hypercasual video games but in addition domino and minesweepers. We’re creating a brand new era of tech for recreation creators in order that they have intelligence on prime of the sport engines.”

Combining in-house made tech and its personal artistic studio, Homa Video games gives central companies to its studio companions with a give attention to automation and optimization at each step of app manufacturing and publishing. Homa Video games develops video games internally, and it additionally companions with 200 exterior studios worldwide.

Nathan based his first iPhone recreation firm on the age of 18, and he went on to create different corporations in media and leisure. Juan José Mostazo is chief expertise officer and a veteran of a number of startups in massive information, scalable techniques, and adtech. Chief income officer Olivier Le Bas labored at Dailymotion and one other startup.

Homa Video games raises $50M to beef up its hypercasual cellular recreation manufacturing facility

Above: Homa Video games founders Daniel Nathan and Olivier Le Bas.

Picture Credit score: Homa Video games

The corporate has targeted on market intelligence and testing with its Homa Lab workforce, so it solely invests in concepts which have a possible. It iterates on the prototypes till the video games are good. After which it tries to succeed in huge audiences by way of distribution. In our earlier interview, Nathan mentioned it might take as little as three days for the corporate to check whether or not an thought will work or not.

Homa Video games has developed tech infrastructure that allowed it to shorten the sport growth considerably — a lot of the firm’s revealed video games have been inbuilt lower than eight days, whereas all of them reached the highest 20 most downloaded video games within the app shops.

Homa’s expertise is a layer on prime of cross-platform recreation engines like Unity which permits any recreation developer to have entry to the instruments that giant recreation studios have constructed in-house and unlock their creativity. This infrastructure is predicated on three primary pillars: market intelligence (which assist builders discover the subsequent traits and have entry to probably the most promising recreation concepts), real-time A/B testing capabilities with their no code software program growth package (SDK, which permits huge A/B exams in parallel), and distribution and monetization applied sciences.

The corporate companions with indie recreation studios offering them with a full stack of developer instruments, information insights, and income era by promoting that they wouldn’t have the ability to entry with out the platform. A lot of the video games generate income for greater than a 12 months.

Commenting on the deal, Riccardo Zacconi, founding father of King, mentioned in an announcement, “Daniel and Olivier have an formidable imaginative and prescient and I used to be blown away by the groundbreaking manufacturing expertise Homa Video games have constructed to empower builders. Their expertise is giving unbiased recreation builders the toolkit to maximise their time as they make content material creation straightforward and intensely data-driven. They’ve been in a position to rent a stellar workforce to construct this additional and I’m extraordinarily glad to be on board.”

Homa Video games is planning to rent 100 individuals within the subsequent 12 months to execute on its tech imaginative and prescient, full strategic acquisitions, and associate with manufacturers reminiscent of Hasbro. Homa Video games has revealed video games throughout a number of classes reminiscent of hypercasual, informal, and board, and expects to launch round 20 extra earlier than the top of 2021.

Since Apple shifted its focus to privateness over focused promoting, many recreation builders have had bother focusing on particular audiences for monetization. However since Homa Video games viewers could be very broad and it doesn’t have to focus on customers so exactly, it hasn’t seen a lot impact on iOS, Natahn mentioned. Nonetheless, it has lots of competitors.

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