[ad_1]
True story. As soon as upon a time, cellphones have been … telephones.
You used them to make cellphone calls. Perhaps you’d ship some texts, if you happen to have been type of superior.
The iPhone modified all that. And it modified greater than the way in which we used telephones: It modified Apple, and it modified tradition, and it overturned industries and created new ones.
And all of that occurred actually, actually quick: Steve Jobs launched the iPhone simply 14 years in the past. But it surely’s nearly unimaginable to think about what life was like earlier than that.
In order that’s the place we’re kicking off our latest season of Land of the Giants, our podcast sequence that focuses on the most important and most influential tech corporations of our time. If you wish to inform the story of Apple, you begin with a very powerful factor Apple has ever performed.
In our first episode, we speak to high-ranking Apple executives who shepherded the iPhone challenge from the very starting, in addition to unsung Apple workers who truly found out learn how to construct the factor.
However the iPhone isn’t only a shopper electronics breakthrough. It’s a tool that remade the world, and we wish to clarify how that occurred. And, crucially, what it means to stay, now, in a world the place iPhones — and the rivals’ telephones it impressed — aren’t simply good to have, however necessities.
It’s price contemplating as Apple, Fb, and each different massive tech big work on some type of augmented/digital actuality headwear that every of them hopes would be the subsequent iPhone. How do we wish that story to play out this time round?
As in different seasons of Land of the Giants — we’ve beforehand tackled Amazon, Netflix, and Google — we wish to convey you inside Apple and contained in the pondering of the leaders who formed it. And we additionally wish to scrutinize the facility Apple has amassed because it has modified the world, and the real-time battles it’s preventing with regulators and critics to hold on to that energy.
That’s an enormous story to inform, and a enjoyable one, and a provocative one. We hope you get pleasure from it. The first episode of Land of the Giants: The Apple Revolution is out now. New episodes drop on Wednesdays. Be happy to hearken to it in your iPhone, or another system you select.
[ad_2]
Source