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“We began LOVE MYSELF as a strategy to attain younger individuals and assist enhance their lives and rights”, mentioned BTS, in a press launch.
“Through the course of, we additionally strove to ‘LOVE MYSELF’ ourselves, and we as a staff and as people grew as properly. We hope that many individuals felt how the love acquired from others can turn into the ability that enables them to like themselves”, they added.
The world-famous Okay-pop band and its document label, BIGHIT MUSIC, joined forces with UNICEF 4 years in the past with the collective purpose of serving to finish violence, abuse and bullying, and to advertise shallowness and well-being amongst kids and younger individuals globally.
Drive for good
The band, who lately made worldwide headlines after collaborating and recording a viral music video throughout the 76th United Nations Common Meeting opening week, has raised $3.6 million for UNICEF’s work to finish violence.
They’ve additionally devoted cubicles at their live performance venues worldwide to offer data on how people can defend themselves and one another, from violence and bullying.
In response to UNICEF, BTS’s private reflections have additionally helped kids and younger individuals who have felt remoted, disconnected and annoyed, as their routines, schooling, and downtime, proceed to be disrupted by COVID-19.
“In the case of selling shallowness and enhancing psychological well-being, probably the most vital issues you are able to do is simply to begin the dialog. The groundbreaking means wherein BTS has helped spark a optimistic message with its ARMY is just unmatched and extremely invaluable,” mentioned UNICEF Government Director Henrietta Fore.
“We’re grateful for all of the work the band has performed to guide this vital initiative, and for all of their assist for UNICEF within the final 4 years.”
The initiative continues
Earlier this yr, BTS and BIGHIT MUSIC renewed their dedication to the marketing campaign, pledging over $1million to UNICEF, in addition to proceeds from the sale of LOVE MYSELF merchandise, and a portion of the album gross sales.
“We hope that the LOVE MYSELF message can proceed to serve to invigorate everybody’s lives. We might be honored if all seven of us can proceed this marketing campaign to return the wonderful love that we’ve acquired and provides individuals the power to return nearer to LOVE MYSELF. We hope to maintain doing what we’re doing and voice what we’re voicing, so we can assist individuals discover happiness and love”, BTS members mentioned.
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